Only on Airbnb - El Bulli
We were tasked with creating buzz on social for the launch of the latest 'Only on Airbnb' experience:a partnership with the iconic El Bulli restaurant in Spain.
With molecular gastronomy and food science being a somewhat niche field, we looked to the wider fields of art and food creators to launch the campaign with a bank and get people talking, enlisting four creators from across Europe to show us how the spirit of El Bulli lives on, even if the restaurant has taken its last orders.
Bartek - The Art of Plating Up
We teamed up with London food creator, Bartek - aka letsmunch - to show us how inspiring El Bulli's food could be. With nothing but a sketch of one of Ferran Adria's dishes, we challenged Bartek to create a dish that was inspired by what he saw.
See the IG post here
Guilherme Atanásio - Drawing Inspiration
To further launch the campaign, we enlisted Portuguese artist, Guilherme to show us what El Bulli's food can inspire - on the canvas! We asked him to create a painting that was inspired by the scribbles and sketches of Ferran Adria to leverage his highly engaged community of art-lovers
See here on IG
Herrlich Dining - The Art of Plating up
We also tapped German aesthetic foodie creators Herrlich dining to show us how they were inspired by Ferran's foodie creations - and they did not disappoint!
See the IG post here