✨MICA ANTHONY - CREATIVE

Bally TM10: 

Stay True Stories London + In My Eyes

For the past 10 years Ballantine's has partnered with Boiler room for True Music: a platform celebrating and spotlighting sounds, creators and music makers on the fringes all around the globe.

To celebrate the partnership turning a decade old, the two threw ten parties around the world, with the first being in London. We were tasked with creating content that told this story, celebrated the artists and inspired musicians around the world.

We created a film that heroes the two headlining artists: Sarz and Keyrah. This involved conducting artist interviews, creating video treatments, licensing a key music track and working with an editor to put together the final edit.

In My Eyes was an influencer-led piece that saw two London-based music creators show us the night through their eyes. This involved concept ideation, talent briefing, on the night social approval and approval of a final IG Reel.