BRIEF:
Get PUMA's core audience of 16-24 year olds to come and experience PUMA in its Carnaby Street home by creating a unique content creation and brand activation space in store.
OUTPUT:
We concepted Club PUMA: A destination for London's creatives to push forward faster. It's a dedicated space within the PUMA Carnaby Street store turned into a destination to ENGAGE creatives through in-store activities, activations and a cheeky desserts pop up from Crepes and Cones.
