EE SEASON TICKET: THE GREAT WEMBLEY MOW WITH SIR GEOFF HURST + DARKEST MAN
The Great Wembley Mow
As part of EE’s annual season ticket giveaway, we took an unconventional approach to a competition.
Teaming up with Pro:Direct as a media partner, we matched Beta Squad’s Darkest Man with English footballing Legend, Sir Geoff Hurst and Wembley Stadium’s head groundsman, Karl Standley to launch a social competition.
We created a suite of tongue-in-cheek skits asking followers to guess how many steps it took to mow the hallowed Wembley Turf. We have Karl’s team’s the Premier League treatment, creating footballer-style moving portraits, team lineup graphics and a video piece showing them in action.
My role:
Concept development & talent casting
Scriptwriting
Shoot day and edit creative