Lashes Nails Plus Brows
*LN+B is a new digital beauty platform and salon based in London.
*As the brand copywriter and social media producer, I crafted a brand tone of voice that was applied across all brand communications - from the brand home page, to social media, emails, and PR comms.
*I created a content plan for the brand's launch content on social media (paid and organic). I wrote copy for the visuals and briefing the graphic designer on visual layouts, colour schemes, and messaging as well as writing captions that would promote brand awareness and encourage engagement online.
*I briefed and produced Facebook ads, static visual images, GIFs, and videos for Facebook, Instagram, and Twitter.
