MLB World Tour London Series 2023.
...catchy, I know ;)
Campaign launch video
We needed to create brand awareness and some buzz around these new exclsive rival dishes... and what better person to spark the rivalry, than Gen Z legend, Abraham Bunga...aka Mr West London.
I concepted this idea of creating a new segment style spot - elevated to perfectly capture the essence of the TikTok generation....because that's where young people are getting their news from.
Working with director, Joe Davenport, we created a punchy comedic spot that featured two more familiar faces from Gen Z's world of sport and entertainment: Rianna and Formzz
Launch Teaser
If a full 60" is toooo looonggg for you to tear yourself away from your FYP for Explore page, then here's a 20" edit that gives you all the info you need to know.
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BRIEF
GET London's Next gen sports fans
WHO Love their city, their crew and their football - but have the potential to slot baseball into their London lives
TO Experience the American ballpark sport, London Series styliee
BY Building a temple to the intersection of London culture & baseball culture, on their doorstep
WHAT WE DID
We tapped Nex Gen Sports fans via their love of food. The two LS games were between two of MLB's hottest rivals, so wha batter way to make that rivalry relevent to Londoners than to pit two of the capital's most loved food joints - Patty&Bun and Yard Sale Pizza - against eachother.
We worked with each restaurant to create a Cardinals-themed burger and Chicago style pizza to rep each team playing in the series. Our exclusive new menu item took over every one of their London restaurants for the month of June.
TURNING BOXPARKS TO BALLPARKS...We also worked with London's premier youth event & sports viewing location, BOXPARK to host a weekend of baseball screenings and entertainment fun at all three sites across London. We brought in key entertainment partners Hip Hop Karaoke to spin some Chi Town and St Louis Tunes, Big Fat Quizbox to test punters' knowledge, and hosts AZ Captures, DestDoll and DJ Chux to bring the vibes all night long.
And some more assets we developed for the campaign
Logo flips
Dish Announcement GIFs
BOXPARK Launch video
A supers-driven social spot to promote BOXPARK screening venues for the London Series. With little historic footage of the right type to choose from and copywright issues to content with, we tried to convey the type of vibes BOXPARKS would be delivering on London Series weekend across the capital.
