✨MICA ANTHONY - CREATIVE

MAJOR LEAGUE BITES

BRIEF

GET Next gen sports fans

TO See and engage with MLB and World Series at Major League Bites

BY Positioning MLB Europe as the most culturally relevant US sports brand in town – focusing on food as a key cultural hook to excite and entice NGF’s, introducing them to the World Series 

WHAT WE DID

Forget K.F.C. This World Series week we’re doing things different and hanging out at M.L.B, the London spot where the food is as good as the on-field action.

We concepted a partnership between Major League Baseball and Patty & Bun Soho to create 'Major League Bites' - London's best place to catch bitesize world series highlights, ballpark inspired food and try baseball-themed experiences.

We linked up with MLB Europe's favourite foodie, What Willy Cooks and grime artist & chef, Big Zuu to launch the activation with a cook-along social video.

ASMR Tease

We created mouth-watering tease video that stimulated the senses, taking inspiration from current ASMR trends to promote the World Series Wonder Burger that was available at Major League Bites at Patty & Bun for the week.

We enhanced the sizzling of the meat juices, the bubbling of the melting cheese, and the bang of the knife on the chopping board... if you're not hungry after watching this, maybe you had it on mute! 

Cook-along with What Willy Cooks x Big Zuu

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SECRET SERVER

Forone lunch service, our restaurant will became the real-life set for our hidden camera-style SecretServer. We enlisted the entrepreneurial Chabuddy G to bring some humour to an MLBites lunchtime rush, surprising unsuspecting customers and spreading his love for the game before he 'breaks America'.


Wrap video

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