MLB GLOBAL: HOME RUN DERBY X
BRIEF
GET Next Gen sports fans
TO See and engage with MLB's newest global tournament, Home Run Derby X.
BY Developing a year-long campaign that introduces the new game to the world and keeps fans engaged as it continues.
WHAT WE DID
First we started with the creative platform. We landed on BRING THE NOISE which would act as our signoff and sentiment that drove everything we did it. It's not just a call to action for fans to literally bring the noise when they come to HRDX events, it refers to everything #noise.
Whether that be the iconic noise of the crack of the bat when it strikes a ball, the noisiest culture tastemakers who will be at and promote the event, as well as the noisiest innovators in tech, music and fashion. Whatever we did to promote HRDX, it had to be noise in some way or another!
We created loads of content (and I mean LOADS!) that helped introduce the game, the players, the format, the locations, and the festival experience to Next Gen sports fans.
LAUNCH VIDEO
CAKE X Havas Studios
A global launch video.
Dir. Taz Tron Delix
Music video-style treatment. Energy. Pace. Fun, Gen Z. NOISE!
CONCEPT EXPLAINER
ISSA WHOLE NEW CONCEPT.
So we gotta let the people dem know how it actually works as a tournament.
My role - writing the script, video treatment, selecting a VO artist and directing the VO record session, video edit assistance
GAME EXPLAINER
Again, issa new concept, so we wanted to get into the nitty gritty detail of how people play and win points.
My role - writing the script, video treatment, selecting a VO artist and directing the VO record session, video edit assistance
WILD CARD TRAINING CAMP
Putting together a social worthy video spot that showed our Wild Cards (sportspeople outside of baseball) getting into the game at a training camp in North Carolina.
My role - crafting a video narrative & treatment.
HRDX LONDON: THE AFTERMOVIE
Every festival needs an aftermovie.
Essentially, a juiced up wrap film that distills the best bits from the day to create a piece of content that is nostalgic, induced FOMO to those who didn't get tickets, and get people excited for the next leg of the tour in Seoul, South Korea.
My role - Creating a video narrative that was more than just a recap film, but something exciting and interesting to watch. Writing the treatment with our noise creative platform in mind, drafting supers and guiding the edit.