Reinforce PUMA's She Moves Us Women's campign to show how women are winning in culture for World Music Day


We identified three female talent working behind the scenes in the music industry. We created three Instagram feed videos + BTS content that took us through a 'Day In Her Shoes' to celebrate their career successes and inspire other women to keep pushing in their creative fields.

We worked with a female director and production crew to further re-centre PUMA's support for women in the creative industries.

In Her Shoes - Mata Marielle for PUMA Women #SheMovesUs

June 2021

In Her Shoes - Ejatu Shaw for PUMA Womens #SheMovesUs campaign - June 2021

In Her Shoes - Seduction City Sound for PUMA Womens She Moves Us campaign - June 2021

Using Format