Brief:
Reinforce PUMA's She Moves Us Women's campign to show how women are winning in culture for World Music Day
Output:
We identified three female talent working behind the scenes in the music industry. We created three Instagram feed videos + BTS content that took us through a 'Day In Her Shoes' to celebrate their career successes and inspire other women to keep pushing in their creative fields.
We worked with a female director and production crew to further re-centre PUMA's support for women in the creative industries.
In Her Shoes - Mata Marielle for PUMA Women #SheMovesUs
June 2021
In Her Shoes - Ejatu Shaw for PUMA Womens #SheMovesUs campaign - June 2021
In Her Shoes - Seduction City Sound for PUMA Womens She Moves Us campaign - June 2021
