RAY-BAN X HOMEBASSUK: THE PULSE TOUR
The idea:
The Pulse Tour. Two underground parties top celebrate Ray-Ban's latest sunglasses collection, Pulse
The Execution:
To celebrate the launch of Ray-Ban's latest Pulse sunglasses collection, aimed at Gen Z 'ID-Reinventers' (aka, cool fashion kids), we partnered with Drum & Bass music collective, HomebassUK to concept, develop and host two events that formed The Pulse Tour.
I worked on developing the campaign name, the look & feel and comms (social and dark social). I worked on ideating the campaign core assets, leading creative on brand & partner social assets pre, during & post, and developing and writing copy for the Pulse Hotline (a WhatsApp chatbot as the method for attendee signups).
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Campaign Visual Identity & launch assets
The look and feel leaned into Drum & Bass culture and events, where flyers are in your face, brash, with an old skool feel. We used contrasting block colours, only displayed essential information and experimenting with a range of static and motion assets.
