BRIEF:
Drive awareness and hype of the limited-edition Season x PUMA jersey by creating a social & digital activation for its launch.
OUTPUT:
We created a fun programme of events for football fans and Season Zine's community through a Zoom Q&A session with PUMA-sponsored footballers Rinsola Babajide and Alexander Iwobi, hosted by Seasin Zine's founder, Felicia Pennant.
